Here's Your Guide to Personal Branding - Market Yourself the Right Way!

Sanjay

Picture yourself at a job interview being asked: So, what do you have to offer to this company? What makes you different from all the other candidates?

Your personal brand seeks to answer those questions by outlining your qualities, shortcomings, opportunities, threats, short term and long term goals – enabling you to send a clear and consistent message about who you are, what you have to offer and the extraordinary mix of abilities that you may have. Whether those skills be good presentation skills, musical talent or even computing skills, your personal brand helps you to identify and then communicate what makes you remarkable, relevant and diverse to your target audience.

CRAFTING YOUR PERSONAL BRAND PERSONA

Begin by putting forth a couple of questions – What are your personality features?

For what reason do you think individuals are pulled in to the brand of you?

With regards to your image, who are you and for what reasons do individuals appreciate working with you?

What do you do and what do people want you to do?

Use this analysis to make a solid personal brand persona that you can simply allude to with regards to building an effective brand for yourself.

DISCOVERING YOURSELF

You may have an enthusiasm for painting or playing the ukulele. Be that as it may, having an energy does not automatically translate into recognition and success. Rather than simply concentrating on your interests, study the needs of the people in your circle. Dig deep into who you are and identify what you can bring to the table. Try not to be discouraged by the competition in this day and age. 

Figure out how you can serve a need in a way that is particular and critical. You've recognized your chance when you've discovered a noteworthy need that you can serve, in a way that separates you from the competition.

HONING YOUR UNIQUENESS:

Perhaps you can do something exceptionally helpful that not many can do. Well, that's your unique quality and you should tell your audience about it.

However, maybe there are a lot of individuals who do what you do, and you'll be competing for the same audience. Having the capacity to exhibit a state of uniqueness is your key to success in an aggressive market.

The most evident purpose of uniqueness is to be the best. There are many ways of being the best. Discover which path plays to your strengths. Are you the most experienced, most inventive, most efficient? If not, what skills of yours need polishing? Identify areas of improvement and work towards refining your abilities.

DEFINING YOUR VALUES

Legitimacy is the foundation of personal branding. Your genuineness is the thing that enables your audience to trust you, to draw in with you, to tell their friends about you. Being authentic is tied in with having stated values and being consistent with them. Guard against inconsistency, such as, saying one thing and doing another, as this will cast doubt on your values and undermine your brand. 

Keep your values at the core of all that you do, as you interact with individuals, network on social media, or publish blog posts. Wherever and whenever you engage, make sure you do so in a way that shines a light on your qualities.

So there you go – a personal brand is the secret sauce that can make you stand out of a stack of resumes. Now get out there and do your thing! Of course, do let us know of your personal branding exploits in the comments section. And as always, thanks for reading!