How To Target Your Niche Audience

Archit Kotapalli

Successful campaigning is all about reaching your audience. If people don’t know of your brand, people won’t invest in it. Your business won’t grow and the whole idea will come crashing down before it even started.

However, one cannot simply go forth and tell every person and his mother about one’s product/ service. That would be a complete waste of one’s time as there are several people who have no use for the product at all. It is far more efficient to tell people who might need and use your product about it. For example, if you were to sell gaming laptops, you cannot approach people above the age of 60 to buy them. They simply have no use for them. If you want to sell a new shade/flavour of lipstick, you cannot expect a lot of men to buy them. Therefore, it is not smart to distribute all your resources equally amongst people. It is important to have a target audience.

Identifying the Target Audience

How can you find your target audience? It’s simple: Ask yourself what problem your product is solving or what part of life does it make easier. Think about whose lives will be bettered by that change. The people whose lives become easier thanks to your product are your target audience. You can classify your audience on the basis of age, gender, geographic location, occupation, etc.

On Facebook

Most marketing these days is done through digital media. Luckily, social networking sites have several tools that help market your product and help word reach the right audience. Facebook, for example, lets you decide whom you want to view the post. Facebook will then proceed to actively reach out to people within the specified demographic. 

 

Keep with it

It is also a very wise thing to advertise/ post content that has some local relevance. You can post in their language, use current affairs, pop culture references and such to gain traction at lower levels. This takes slightly more effort, but is also very rewarding and your numbers will grow much higher.

What Motivates them, Motivates you

Inspirational quotes and pictures are another important tool to gain traction. A lot of people like reading such content. Associating your brand with it will certainly help gain recognition. More importantly, it is an important step towards branding. Images are much easier to remember and digest than text and people will begin to associate these images with your brand. Thus, you have subtly imprinted yourself in their minds and simultaneously given your brand a character.

Take a Stance

One of the coolest things for a brand to do is take a stance on social matters and stand by its customer base. Nothing can score you points quite like letting your customers know that they and their opinions matter by declaring your solidarity with them.

You can also do something special to mark days relevant to your brand product. It provides an opportunity to market yourself in clever and unique ways. If done right, your brand could be permanently associated with a day or holiday.

Write and the World Reads

An article is a powerful tool that is often overlooked. Reading, promoting and even writing your own articles adds character to your brand. It is this character that your niche audience will like. Sharing articles and writing them also exhibits your brand’s intellectual capabilities, which is vital to grabbing the attention of intellectuals. This is a very important exercise if your target audience comprises of people who specialize in fields of study or work with people who are.

What are your thoughts on reaching out to audiences? Do you have any experiences with these methods? Do let us know in the comments below. Share this article if you’ve enjoyed it and as always, thanks for reading!